Analysis notes

Society 

Human society, describing the context within which humans live together

Cultural

manners and tastes in art and manners that are preferred within a society

audience 

A group of listeners 

essential to how communication happens

The primary focus 

The client might not be on the same page

Audienceing 

Refers to the ways in which readers interpret and understand texts. 

deconstruction 

Decode an evaluate what you can learn to form the examples 

process school 

An approach to the subject that is concerned with the actual process of communication. The school highlights the channels and the media through which messages are transmitted and by which senders and receivers encode and decode, in particular setting up a model of analysis that is concerned in the matters efficiency and accuracy. This school of thought envisages a message as that which is transmitted by the communication process. 

sermonicioic school 

Is concerned with the message as a constriction of sign that, through interaction with receivers, produces meaning

arbitrariness about language 

Connecting around to an image

Modernity and postmodernity 

Last paragraph 

 Brand identity is really important to create a brand loyalty. Branding is creating an understanding in between the consumer and brand

Reivers

Senders

questions for a brief or proposal

How does the audience make sense of the information?

Is it purely visual or does it require sound or even touch?

Do any environmental factors need to be considered, such as where the piece will be positioned and how lighting may affect legibility?

get to know/ analyze the audience

Gender, race, age, occupation, income (demographic)

Ethnography 

Study of human behavior when dealing with products or services 

personas

Fictive people with a backstory

Idealperson 

Semiotics 

Colour can be used to convey a meaning or mood

interpreting signs 

What do the images mean

How do the images come to mean something?

Gender?

encouraged early on to like one thing?

do not base on stereotypical behavior.

Take into consideration age and alter the technology needed to that group of people

Internationalism 

Language 

Sign 

wayfinding

Visual (textual) analysis

How images may be interpreted by specific people 

Does it communicate correctly to the target audience 

Educated guess 

Interpret by whom, and in what context?

you can do nothing with text till you have established context

By context, the author means the text sounding a text.

Three levels of context

The rest text

The genre of the text

Wider public context