audiences

This simple type and image ad campaign made by Hyper. The audience is younger girls and the idea of it is to motivate girls not to stop and persevere even in hard times. The type showcases the downfalls and the unstoppable nature of the audience. this appeals to the audience because younger women are mostly all for women empowerment and proving that they can do anything. the type is straightforward on its own but with the modifications is showcasing the struggle and success of the athlete whos campaign it is.