Final product reasoning

In order to accompany all the genres of film showcased at the festival the typeface, Helvetica was used as it an anonymous typeface famous for not having any personality with the even width and regular shape. The use of the typeface is a homage to the modernist era as the typeface took over the world after its release. the Helvetica typeface is the epitome of modernist style. The use of the clean-cut typeface changes the mood of the poster and makes it more official as the festival has a quite high brow reputation for being a film festival. as to break up the traditional modernist typeface the striped pattern was brought in as to reference to the classic cinema with the reference of the popcorn bucket. The effect of the stripes lightens the typeface as it is such a dominant.  The decision to have the number in Gotham instead of is made so that they do not have the same consistency that all caps Helvetica offers. The Gotham number glyphs offer consistent angles and more balanced look to the bellies and loops. when put together the Helvetica 3’s look very plain whilst the Gotham threes have the angle in the upper left to reference the angles in the design. When you toggle the kerning on the Helvetica numbers they create an odd shape as it creates too many arches. 

In terms of the layout of the poster is it based on the ideas of the two different eras, it is not meant to be a copy of the style as this brief is based on implementing the ideas of the eras not copy them to at. The one to the left works with the idea that within modernism there has to be a lot of negative space in order to get the message though. all of them starts off with a left aligned design that the modernists valued a lot. The flow of the poster is more obvious than the other two because of space, which makes it more legible in that you can easily distinguish the letters from each other. the postmodernist approach one is cramped and silted which refers to the postmodernists idea that it can make sense but does not need to be exactly how you would expect it. The dense nature of the poster challenges the legibility in that you might not be sure if some parts are part of the word. With the type in this context, it references the figure-ground theory, but it would only work if the stripes were not there as you would have been able to actually make out letters out of something that is not there. 

The idea of the black and white design is based on the heavy use of black and white in modernist typographic work and the use of black within the postmodern design. The black and white also reference the classic black and white films showcased at the festival. with a neutral color palette, it is easier to include more genre of films. the posters would be easily viewed as most other event posters are bright and therefore would this poster peak interest for the target audience and others. 

after some critique feedback, the screengrabs were implemented and bitmapped so that they could be blown up this was especially needed for the older films because they are more pixelated than the newer ones. this also makes the desition for having the black and white design underlined. 

The use of plain black and white is slightly dull so using tracing paper for the poster creates a depth to the poster and this way you could still see other posters colour behind it but not so much that it would obstruct the viewers’ attention. The matte finish creates a sophisticated look to the overall posters.