possible outline of the essay

alcohol marketing and effect on society 

Introduction 

- Historical start 

- Reference the paragraphs 

paragraphs 

1. What is the ethical baseline within graphic design and the unwritten rules of graphic design as an industry 
2. how are items advertised to showcase it is the benefits for you when it is not
3. The historical starting point of the advertisement of cigarettes and alcohol 
4. The laws and state of different countries and their approach 
5. The effect on these rules on the societies

Summary 

compare the UK and Norway advertisement of alcohol and reasons for that
The political side of it

why is alcohol advertised this way
some of the political side of it in the advertisement
geopolitical boundaries
when and where is alcohol advertised
socially aware