Ads for alcoholic drinks must not feature, imply, condone or encourage irresponsible or immoderate drinking. This guidance offers advice on how TV ads can avoid breaking that general rule and other rules in the alcohol section of the BCAP Code that addresses specific kinds of behavior.
https://www.asa.org.uk/topic/Alcohol.html
It is fully legal to advertise alcohol to the people within some guidelines.
- people are not encouraged to adopt styles of drinking that are unwise, for example, immoderate consumption, drinking over a prolonged period of rapid intake over a short space of time;
- ads do not suggest that drinking can overcome problems;
- models both are and look 25 years old or more;
- people shown drinking are not behaving in an adolescent or juvenile way;
- alcohol ads do not reflect the culture of people under 18;
- ads are not directed at under-18s in any way; which includes, for example, context and content;
- ads do not suggest that alcohol has therapeutic qualities or can change moods or enhance confidence, mental or physical capabilities or performance, popularity or sporting achievements;
- ads do not show alcohol being handled or served irresponsibly;
- links are not be made between alcohol and seduction, sexual activity or sexual success;
- ads do not suggest alcohol is the reason for the success of a personal relationship or social event;
- drinking alcohol is not portrayed as a challenge or linked with tough or daring behavior.
this is all taken from as to ensure that I don't misinterpret it from the start.
https://www.asa.org.uk/advice-online/alcohol-general.html
Norway laws on alcohol advertisement
Examples of what is legal
- Oral information to guests who ask questions about the products offered.
- Brief and factual information about the price, raw materials, manufacture, scent, taste, color, serving, storage and applications.
- Short and factual taste descriptions, for example, can be stated that an alcoholic beverage is "bitter" or "fruity".
- Information in menus or on boards about who is the producer, such as brewer's name.
- Regular serving equipment can be labeled with the alcohol manufacturers' company name or logo. By ordinary serving equipment is meant serving equipment directly related to the serving itself, such as beer cans, glasses, stirrups, drink mixes and pouring cork.
- Logo bar mats are allowed as long as they are not visible to guests, such as when they are inside the bar.
- Menu boards that present all or a representative selection of all alcoholic beverages you offer at the pub.
- Outdoors, you can have a small sign with information about the place's name, opening hours and granting rights, such as the type of grant or that it is a specialty store.
Examples of what is not allowed
- Product placement, for example, display items at the pub that highlight one alcoholic beverage. It is not allowed to place alcoholic beverages in the premises for exhibition purposes only.
- Mass communication of offers or discounted prices for alcoholic beverages.
- Mass communication of terms such as "happy hour", "drink of the week", "wine Friday", "after work" or the like, for example, a poster or sign stating that it is "happy hour" will not be allowed.
- Menus, matchboxes and the like with alcohol manufacturers' logo on are not considered regular serving equipment. The same goes for uniforms, aprons and so on.
- Bar mats with logo on the counter, regardless of which way the mat is located. Matter with logo must not be visible to guests.
- Mass communication with alcohol positive publicity, for example, mentioning an alcoholic beverage such as "good", "lovely", "dewy fresh" or the like.
- Boards that list only some alcoholic beverages or groups, or only one product. See above what is allowed.
- To highlight certain products in the menu in front of others, for example by writing some products in larger font or in a stronger color.
- Handing out free samples of alcoholic beverages to promote a product.
- To disclose alcoholic products or offers outdoors.
- Pubs cannot advertise alcohol on social media.
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