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How does design affect alcohol consumption

the essay is showcasing the different cultural differences in alcohol advertisements and packaging. comparing the adverts in Norway compared to the UK as it is illegal in Norway and normal in the UK. also taking into account the different cultural differences and the issues of drinking. the essay is also to go into the different things countries have done to deter people's consumption of dangerous substances such as tobacco and sugar.

I'll make packaging showcasing the issues in a similar fashion to the tobacco packaging, showcasing the problems with it. this is going to reference in the essay and whether it worked and what methods they used.

make adverts for a UK audience based on other countries' approaches to alcohol, one to promote it and one against it. this is to showcase the difference of advertisements as this showcased one is from the company that has a monopoly on alcohol in Norway.

Badly designed packaging for alcohol like tinned breakfast.