rationale

This project is focusing on deterring people drinking the packaging and design does not follow conventional graphic design rules, and is meant to make you uncomfortable and less likely to whip out a bottle. This concept would be renewed every couple of years to avoid normalisation of it, as the tobacco packaging has shown less effective with time as people have become desensitised to the graphic imagery. The rules set is to be implemented by everyone by law in an ideal world. This project is not going to change everyone's opinion in only that I have therefore also made it more complicated to drink from it with the cider and beer bottles have a poked pattern that would allow the liquid to dribble and make it difficult, the shape of the bottle would also prevent you from opening it as it would spill lots.