research practical

The branding of alcohol is such a big part of the industry, many people purely buy one brand and people are persuaded by nice packaging. the clean, sentimental and bold marketing and branding of alcohol has created statuses within the different genres. despite the physical effect that mass consumption has on the body, and that it is on the level of cigarettes and snus. It is branded as something exclusive and desirable, this is particularly true when it comes to gin and whiskey.  the history of the issues are never showcased when branding these products, gin street is never showcased. In terms of gin products it’s often elaborate design with references to you other decades which are usually looked at through rose coloured glasses. if you look at the Henrichs bottle it’s highly decorative borders. The advertisement has shown paints a pretty picture of the lifestyle that is embedded within the branding. In terms of the absolute vodka advertisement, it also references the past with Marilyn Monroe skirt blowing in the wind this simplicity is often used in alcohol advertisement and it is misleading. In terms of the Edinburgh gin, it makes it look like more of a family product as it showcased with normal cups that you’d have at home. The bottle is at the centre stage as is a big part of the overall brand. The idea of rethinking the branding it’s important in that case . Standardising the packaging would remove part of the advertisement and make it more difficult to make appealing advertisements for alcohol which then again leads to higher consumption of alcohol. 

If you look at the standardised packaging for tobacco before and after the visual language and tone of voice is stark different. Seeing us tobacco packaging was used for advertisement as the advertisement was banned in 1970 something. The reliance of the packaging sold lifestyle to the consumer which now has been removed with the standardised packaging introduced. The focus on the harsh reality of the consequences the centre of attention in the packaging and the brand name comes in a third as the warnings are also important in this new design. the colourway has been said to be the ugliest which is the Pantone 448 c as to make the packaging less appealing. 

These websites I mean the worst websites in a couple of different articles as they both lack any sort of knowledge about graphic design and lack of hierarchy which is one of the key parts of bad designs. The use of all the different colours overlaid on top of each other is truly revolting it has an effect if not the effect intended by the website as in terms of the event's website which is a bridal and prom shop I was not aware of that until way later. These two website showcases a way of hiding something in plain sight just by bombarding the website with lots of information. 

In Norway alcohol advertisements are completely banned and there’s only one place to buy alcohol above 4.7% and that is this one shop and they are demanded by the country to produce attitude campaigns the back showcases the problems with alcohol. They use personal storeys and facts for the advertisements as to reduce the appeal there’s never any bottle in the frame and it all focuses on the issue which in this case is a kid that ended up in a fight because his parents bought him alcohol before he was of age and he drank too much. 

In terms of standardised tobacco packaging, I found this one attempt by studio build which focuses on the effects of alcohol and showcases how much shorter your life will be if you smoke if even just a cigarette. The overall excessive design on the green one on the right really Hammers in the idea that smoking kills. the main issue with this design is that it’s quite appealing in its colourway but compared to the old ones its focus is on the information kind of hides the brand and it reconfigures the packaging as opposed to what it has been before this image is from can graphic design save your life?.