choices

This design heavily relies on repetition, this would hopefully drive home the message of it, it could possibly be changed so that every line of the can cause something or can lead to something could be all different ones but I feel like that be too much the visual impact of it would be lost. Hierarchy of the can goes from the drink responsibly to the symbols and then possibly to the drink responsibly and the brand but having the brand as the third in line and not the first is quite different. The reason for the repetition is based on crits and also the fact that people learn in repetition so the more they read it the more likely they will think of it. The use of the fact allows the user to think for themselves of how it would affect their lives instead of showing them this will be you I'm showcasing what it could lead to and therefore allowing the mind to paint its own picture of it. Which is small affective in some cases

In terms of the type the mono Sans-serif typeface works well as it's compact enough to create a pattern with the type but still legible enough for anyone to be able to read it. The reference of the link along the top of it is aimed at the previous research and the use of bad design whether using things that you can't use within it such as a link on a physical item . And the way to actually make it functional the QR code is for the same website so it's not impossible for someone to go to it. I sent my email to kopperberg, peroni, Carlsberg and many more asking him for what I needed to have on the can none of them came back to me with any response and online this very different views on it so therefore there's some space to add another line in terms of ingredients and also other precautions if this were to be a real product which it's not.