Target audience

Audience consideration 

Age, gender, income, religion, nationality, ethnicity

Shopping behavior, hobbies, work/life balance

Attributes, values, personality traits

Where they live work socialize

When will your audience see your media

The film festival shows both new talents and established talent from around the world.

This results in a broad audience for the festival. the common denominators are that they have to be interested in films.  The people attending are based in two camps one which is people working in the film industry or live in Leeds with some time off. 
In this brief, I'm going to focus on the creative target audience in that it would allow exploring more of an illegible outcome as to reference to the postmodern era. The ideal person would be in their 20-30s and would be working in the creative field.