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what sort of packaging appeals to customers that money is no subject?

over the top in terms of opulence and quantity? or understated? The designers for AdamsMorioka has taken the understated route within the design, with the design for Phillip B, shampoo brand that can cost up to 65 dollars. The aim of the client was to get the product into mainstream stores and was willing to change the design. They arranged an audit of a spectrum of shampoo brands with varying price ranges. Fishel, C.M. (2005). In that audit, they found that the cheaper options used a flashy design style, whilst the expensive bottles used simple and clean designs. They worked with typography and simple yet good materials. Right after the new packaging was launched the clients' sales went up 300 percent as the products were taken into the stores that the client strived for

Fishel, C.M. (2005). Packaging : 50 real-life projects uncovered. Gloucester, Ma.: Rockport, pp.22–23.

Mudit Mittal (2014). The Psychology of Product Packaging. [online] Medium. Available at: https://medium.com/digital-packaging-experiences/the-psychology-of-product-packaging-29bf52ad6220 [Accessed 30 Oct. 2019].

Works Design Group. (2014). Color Theory & Package Design. [online] Available at: http://www.worksdesigngroup.com/color-and-custom-packaging/ [Accessed 30 Oct. 2019].

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