Ideas

I was essentially told to redo my context of practice proposal. I like the idea of doing a critical take on graphic design for my dissertation but apparently not as Simon said it would be too critical and wouldn't work. I was talking to Evie and she said that I could do something with modern-day propaganda and how viral propaganda is really harmful to society in general. I'm not quite sure yet running out of time really, I'm really lost. I want to do some type based project assess what I like to do I feel like I need to find something slightly nice but not too niche in order to have actual research on it already to have something to base it on I don't know what that would be I was thinking of doing like persuasion of typography possibly but that might also be too vague said after 2 something within it. Possibly do persuasion of typography within something but I don't want to do advertisement marketing or maybe I do I don't know. Distrust I don't know what's happening we don't have a timetable I feel like I can't run properly and I don't know what practical bit I would do with it. What I could do if I did the modern propaganda idea I could do a serious of propaganda through the ages. Because it within the essay I'd have to do some historical backing to it in addition to showcase the current situation in how type and images used to persuade the public. It might be quite interesting to look into some bits of propaganda used within the medical field especially with the pandemic but I don't want to do a pandemic based project either. 

I'm also intrigued about the idea of doing something within consumerism which is partly my initial idea as it wanted to poke holes in an old concept of consumerism. I'm not sure how I'd visualize that in a graphic design project though. I feel like the sum of the possibilities for making that work but I might need to focus on one bit of consumerism. Since I've been working in an electrical warehouse for the whole summer I had an idea of doing consumerism of technology and how brands renew a model E tier but only changing a couple of things and not really improving on a project and branding it as something brand new and that you have to have.

evaluation

I feel like I’ve achieved what I set out to do whether if it’s the best outcome I could have come up with I am not sure could have used a fair bit of theories along the process of it I’m also referenced a fair bit of my research in terms of colourways underuse of information and health risks. Since I couldn’t produce it and I haven’t been in the studio I feel like I’ve produced way less than I usually do I don’t think I’ve done my best necessarily as it has all gone to hell. What I have figured out that really like to work in a studio setting though coz I can always get feedback from our peers is a lot more effort when you alone surrounded by non-creatives. Even though I’ve used my Instagram polls to get fairly quick feedback to see what people prefer like in general,  but in terms of design and layout it’s difficult to work completely by yourself. In terms of the development, I’m quite happy with this design as I’ve hated 99% of the things that are made mostly because I’m aiming for ugly. But at the end of it I think i made the better choice of aiming to get information out there and make it slightly less attractive than what it is now. Since this would be a standardised product not just a brand of alcohol that would produce this it’s meant to be an overarching government implemented design I think it be effective in order to teach the public in a way that they would actually read it the issue with it is that and haven’t taken into account is the whole concept of tapping beer or cider that people wouldn’t get access to this water information that way it’s purely out of cans or bottles so I think if I were to do it again one I wish Corona didn’t happen. But also trying to work a bit broader since at the end of it I’ve only produced a Cam even though I have a fair bit of developments of it it’s just a can I feel like I should have done more, such as a simple advertisement but I feel like I’d like to have time to do that and not rush through it in order for it to be good. my aim for the project was to create a standardised item for both wine and beer or cider I’ve only changed one of them which is kind of disappointing but I feel like this approach could be implemented to other designs quite easily as I’ve set the rules and the layout of it is only a matter of the size of the label of it. So in a way, it could well his wine bottle as is and just removed some of the repetitions to have a similar label. 

I feel like I should have done more, I should also probably made a mock-up for the different types of alcohol I said different requirements. I just feel like I'm not been invested in it my head something in the world of graphics towards the end there probably not that surprising, to be honest. I felt like I could have done better last the main thing I feel like there's something lacking I don't know what I just don't feel grace about any of it. I kinda like the output of it any way we should I'm not sure is the way about it yes I did change my idea from just disturbing the user to being informed which I think is better about it I feel like that's the right approach to this project that sense. But I also feel like it needed more direction but the issues would standardise packaging there's not one clientele or one target audience it's everyone that could drink alcohol. So be anyone from like 16 till 100 really. There's no way to hit everyone and this probably always going to be someone that likes it cause I was reading an article about the tobacco packaging that several designers thought that it looked quite nice as it was simple and used Helvetica and like the colours not that bad according to Pantone and it all goes against everything sits all opinion based which is annoying.

choices

This design heavily relies on repetition, this would hopefully drive home the message of it, it could possibly be changed so that every line of the can cause something or can lead to something could be all different ones but I feel like that be too much the visual impact of it would be lost. Hierarchy of the can goes from the drink responsibly to the symbols and then possibly to the drink responsibly and the brand but having the brand as the third in line and not the first is quite different. The reason for the repetition is based on crits and also the fact that people learn in repetition so the more they read it the more likely they will think of it. The use of the fact allows the user to think for themselves of how it would affect their lives instead of showing them this will be you I'm showcasing what it could lead to and therefore allowing the mind to paint its own picture of it. Which is small affective in some cases

In terms of the type the mono Sans-serif typeface works well as it's compact enough to create a pattern with the type but still legible enough for anyone to be able to read it. The reference of the link along the top of it is aimed at the previous research and the use of bad design whether using things that you can't use within it such as a link on a physical item . And the way to actually make it functional the QR code is for the same website so it's not impossible for someone to go to it. I sent my email to kopperberg, peroni, Carlsberg and many more asking him for what I needed to have on the can none of them came back to me with any response and online this very different views on it so therefore there's some space to add another line in terms of ingredients and also other precautions if this were to be a real product which it's not.

refinement

Taken in the feedback that i got sent from my peers about the two cans the one all black and the other one with the yellow green type. They quite like the idea of adding some other element with the colouring instead of the type to neutralise everything should not put anything ahead of the others in terms of hierarchy within it . Have therefore made these quite uncomfortable shapes randomly in illustrator Cos i did a study last year about what people felt about shapes and apparently angular shapes makes people uncomfortable. This way I can also draw the attention to the drink responsibly as that is the top part of it and I would be drawn to that. With this colour combination it makes it quite uncomfortable feeling a bit with a red from the warning label and it also doesn't make them stick out more than the others I think this might be the best way about it I was worked with spacing it in order to space out the type right and fit everything in and most brands would be able to fit there ingredients and name and flavour at the bottom there so it shouldn't be an issue for an overall rebrand of standardised packaging. This design is not a traditionally sound design as it's not meant to reference the past really. And it's still not that modern and clean that would be high tech and if every shelf was filled with these types of cans I think it be working. Since there's no way to implement a government ban on how alcohol is portrayed in the store . As I always reference Norway but back here all the alcohol gets hidden at 8 in the food shops and you're not allowed to buy it after that and also in the specialist shop being the vinmonopolet they close at three And I feel like just reducing the time or the overall appeal of alcohol shelves would reduce consumption of it coz he wouldn't be drawn to it, personally i get drawn to nice design and I know a lot of people that aren't graphic design interested people also do without thinking of it as i did my survey earlier on about what people thought of prize compared to design most people thought that this wonky is clean his designs were the most expensive and more desirable.   

development

Since my peer feedback said that they actually read the light can. I wanted to focus on conveying the information in a somewhat annoying but legible way. Therefore I put another poll on Instagram with the initial light green can and an edited design more focused on the repetitive design and see which they preferred. as it seems they do prefer the initial one but taking inspiration from the studio build design of the tobacco packaging. I’ve decided to go along with the more repetitive design as it also kinda works with that people preferred the other one so they might think that this design is less cool which is in favor. I did another Instagram poll to see what people preferred coz I redesigned one version of the can. One which was filled up with text that Connor implements the idea of essentialy overload when you look at it and the other one more pared back with more open space. As expected people preferred the lighter design but that is also the reason why I'm going to go with the other one since it's less appealing and more overwhelming.

I’ve also added QR codes for the website that would inform people about the issues of excessive drinking alongside of scanning code as well as keeping it along the top of the can. This is crispy suggested it in my supposedly group crit and I think it works quite nicely along with a barcode and it being massive I've also implemented some of the lines from the previous designs as it made it feel more and easier with irregular lines through it And I think it needs something more and if not it looked a lot more like that racket packaging and that's not necessarily what I want.

When I continued to work on it idecided to go with it 448 c Pantone colour as it has a stronger link to my theme and is rated the worst colour in the world but I don't want to necessarily just use that as it can be quite bland and the use of like the bright yellow that they use in the tobacco packaging can be too much so going back to the sheet of bad colours that i found I want to try and implement One of the lighter colours as the type i did test and it looks quite cool and it i got some pay feedback and people said that they could read it better so I think the idea of implementing something lighter within the design is more applicable coz they thought it looked kinda cool as it was. the other thing is that I think it looks kinda cool now I might have just looked at it too much to be honest, so think implementing a lighter colour to draw attention to the different types of warnings on the can compared to just all the tax code is too massive and it's going to be a block of text.

Seeing as I can’t actually produce it I wanted to spend some time finding an actual alright mock up for it the last one were not great. I wanted to play with the base colour of it comma the initial test was just dumb on aluminium can colour I quite like the design of it so I figured this was not the way to go Cos it’s too cool. I then decided to test out 448 colour from Pantone as the base colour with a black colour typeface it’s kind of impossible to read. I found this mockup that works quite nicely and it looks more real than the previous one but he get the metallic look of it And I hate not being able to produce things I've kind of come to terms with the fact that I like to hold things could easily see the mistakes as I can't print out the designs I can't look at it the way I want to. Cos I might have preferred something else if I could look at printed out. What do you like is the repetitive nature of the design I feel like it really Hammers in the drink responsibly message. I feel like hiding the branding more than the last version of it makes more sense as the name of it is just part of the branding or lack of branding. Whilst all the information is available and easy to find If you just look at the can you be able to find some sort of information without having any problems. I feel like the implementation of the QR code is quite effective acid is quite appealing because I can I just want to look at it .

essay

I've had so many issues with this essay at this point I don't think I see their say anymore I just see characters and I've tried taking a walk I've tried to do other stuff to get it out of my head but whenever I come back to it it's just all one big mess I got my mum to read through it Cos I couldn't get ahold of student support. the issue is that she is not very good at English either so I don't have anyone to see if it works really which is not great. So it just has to do honestly I wish I could do better I don't feel like it makes sense as an essay I don't have any counter arguments really I just have facts on top of facts and I don't feel like that's the way about it.